In 1929, the Lansing State Journal launched an ambitious initiative to promote new home construction in and around Lansing, providing substantial press coverage to property developers and builders. Modest yet stylish houses, with grandiose names like “The Downer” and “The Culver,” were the centerpiece of this effort. Despite this attempt to influence the local housing market through high-profile groundbreaking ceremonies and public open houses, the campaign lasted only two years, encompassing just over a dozen new homes. Read more about the legacy and forgotten history of these enduring homes.